Lauren Sims
Lauren Sims is an esteemed spatial storyteller with a specialization in branded environments—the art of integrating a client’s DNA into a tangible brand expression: popup shops, retreats, art installations and immersive experiences.
Sims began her career on film and TV sets before transitioning into National Promotions at FOX Broadcasting Company, ultimately finding a home for her production and marketing prowess within spatial storytelling.
She served as the founding Creative Director of the Vanity Fair Social Club, Chivas’ The Venture and Intel’s CRE8CON, and her work has been presented at Art Basel, SXSW, Coachella, E3 and the Oscars.
Some of her past clients include Procter & Gamble, RayBan, Apple, Target, and CB2. Her work has been recognized by the Huffington Post, Elle Italia, Teen Vogue, People Mag and Paper Mag, and has been featured in the New York Times, Harper’s Bazaar, Variety, and Access Hollywood.
Sims is a Master’s recipient from USC with concentrations in Marketing and Brand Strategy, and volunteers for the Cajun Army, Dance Included and the Torch Foundation.
Personally, she’s weathered the 6’ rapids of the Kennebec River, spiraled down the Swiss Alps in a Tin Toboggan, hiked Mt. Agung in Indonesia just days before its eruption, and performed Twinkle Twinkle for the Speaker of the House in 1991.
“Lauren is one of the most empathetic, thoughtful mentors I have had. A caretaker by nature, she truly understands people and is able to quickly identify their needs in disparate situations. Lauren leads by example, and is just as loyal to her team as she is to her clients. She will go the extra mile to ensure every party proudly stands by their work. Additionally, she is driven by kindness and positive impact, and thrives in environments that place values and people first. I have been extremely lucky to have found an example to follow early on in my career, and I am grateful for all the lessons, the laughs, and the values that I have learned through Lauren’s dedication and motivation to redefine the status quo.”
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